Iggy Azalea, a relatively newcomer to the Hip-Hop/Rap game, released the music video to her newest single, “Fancy” featuring another newcomer, Charli XCX, who’s most well known for featuring on Icona Pop’s song, “I Love It”.
Iggy draws from the classic 1995 film, Clueless, where Iggy plays the main character, Cher. The video is heavily focused around this theme, starting the video with the same type of opening credits and basing all the costume designs on costumes worn in the film, including Cher’s well known yellow, all-plaid outfit. However, the video still keeps it modern, including the use of iPads (where Iggy picks out her Cher-like outfit) and the use of iPhones rather than the classic flip phones used in the film.
The idea to use to Clueless as inspiration for the video is a good one since the song is focused on one being “Fancy”. Iggy makes it clear in this song that she’s made it and doesn’t give a damn about the haters, stating:
Swagger on super, I can’t shop at no department
Better get my money on time, if they no money, decline
And swear I meant that there so much that they give that line a rewind
So get my money on time, if they not money, decline
I just can’t worry ‘but no haters, gotta stay on my grind
Therefore the choice to use Clueless, a film about a rich girl who shops ’til she drops and has no concerns about money or her haters, as a model for her video is an excellent one. The video also includes very small dance scenes and all in all is a cute video that is fun to watch. The video was directed by Director X who also directed Ciara’s “Body Party” video and Drake’s video for “Worst Behavior”.
The song itself is very catchy with a hook by Charli XCX that will get stuck in your head for days. Although the song is being classified as Hip-Hop/Rap and Iggy does rap in the song it does have a very pop feel to it. Even so Iggy’s rhymes are on point and she kills each verse all the way to the end.
Iggy is definitely one to keep an eye on as she continues to rise in the Hip-Hop/Rap genre. As the first female to ever make it on the XXL Freshman List in 2012, it’s no surprise that she’s already killing the game. Her debut album, The New Classic, is set to release on April 15 along with a North American tour to follow.
– Zakiya Jamal, Leisure/Music Editor